VOLVO XC90 DIGITAL ADVERTISING CAMPAIGN LAUNCH

We created a U.S. digital launch campaign that sold out all 1,927 First Edition Volvo XC90s in just two days.

CHALLENGE

Our challenge was to successfully launch the second-generation Volvo XC90, and by doing so,
reposition the Volvo brand as a truly forward-thinking, luxury car company.

SOLUTION

Rather than focus on the Volvo XC90 in it’s entirety, we chose to focus on the craftmanship, technology and thoughtfulness
that went into each and every part of it. To that end, we highlighted individual elements of the XC90, from its signature
Thor’s Hammer headlight design to its sumptuous matte flame birch wood accents. The result was a 360 digital campaign
that showed you exactly why the Volvo XC90 was a uniquely Swedish take on the luxury SUV, in doing so, differentiated it from competition.

WEB

The Volvo XC90 website let people dive deeply into every aspect of the XC90’s design,
so they could see exactly what made it so different to the other luxury SUVs on the market.

INTEGRATED BANNERS

Our Volvo XC90 banner campaign extended the thinking, language
and aesthetic simplicity of the website to a larger, paid media audience.

results

We created a wealth of buzz and awareness for the Volvo XC90 in digital, successfully launching
it in the U.S. and selling out every single one of the First Edition XC90’s in the process.


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SOLD OUT ALL 1,927 FIRST EDITION XC90’s IN JUST TWO DAYS

Repositioned VOLVO AS A MORE MODERN LUXURY CAR COMPANY


made the WEB a little more appreciative of SWEDISH design

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