LAND ROVER FLEETING MOMENTS SOCIAL CONTENT SERIES

We used a series of fleeting moments to prove that time is the ultimate luxury and that a Land Rover can help you make the most of it.

CHALLENGE

Show prospective Land Rover owners how a Land Rover can help you
make the most of the precious commodity on earth—time.

SOLUTION

We worked hand in hand with our team of social strategists, to research, plan and roll out a 12-month content calendar
designed to showcased some of the world’s most fleeting moments, like Manhattanhenge and Supermoon.

VIDEO

Our Manhattanhenge video activation was the first in the Land Rover fleeting moments content series.
Presented in the form of a hyperlapse, it let you experience the entire phenomenon of Manhattanhenge
from start to finish in just 60 seconds.

STILL CAPTURE

Our second activation, Supermoon, while smaller in scale, again aimed to capitalize on the buzz
of another fleeting moment and set the stage for future ones, like Shadow of the Bear.

results

We successfully launched Land Rover’s first ever content series, which not only generated
tons of positive engagement and buzz for the brand, but created a roadmap for future social initiatives.


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over 850,000 views on Facebook alone

1000’s OF LIKES AND VIEWS ON INSTAGRAM

A proven BLUEPRINT FOR SOCIAL content

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