JAGUAR HOLIDAY SOCIAL CONTENT

We reinterpreted holiday lights to celebrate Christmas and New Year, and plant the seed that it ‘tis season for people consider a Jaguar as their next car.

CHALLENGE

Create a unique and distinctive way for Jaguar to mark multiple occasions
during the holiday season in a way that captures eyeballs in social.

SOLUTION

We developed three videos took the concept of holiday lights and turned it on its head,
and in doing so, playfully demonstrated the handling characteristics that make a Jaguar unique.

VIDEOS

Each video used light trails to “draw” a different celebratory image in honor of a specific occasion.
When all was said and done, we created two for Christmas and one for New Year,
and found the absolute limit of what could be done with a very tight production budget.

RESULTS

We helped Jaguar successfully mark Christmas and New Year
in a unexpected and entertaining way to drive awareness and sales.



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1000’s of paid and organic views in social

A MERRIER CHRISTMAS FOR JAGUAR SALES FIGURES

FOUND THE ABSOLUTE LIMIT OF A TIGHT PRODUCTION BUDGET

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