JAGUAR CANADA 150 SOCIAL CONTENT

We used a 575hp V8 Jaguar F-TYPE SVR to wish a 150-year-old happy birthday and blow up Jaguar Canada’s Instagram feed.

CHALLENGE

Our challenge was to mark the 150th anniversary of Canadian independence from us pesky Brits,
by tapping into Jaguar’s playful personality. The catch? A tight budget and a equally tight time frame.

SOLUTION

We decided to celebrate Canada 150 in a way only Jaguar dare—a playful video
that employed tongue-in-cheek British humor and a lot of burnt rubber.

VIDEO

Instead of simply posting a still image and a pithy headline, we created a video that showed a Jaguar SVR using all of its 575 horses
to blow out the candles on a birthday cake. With its atypical content, it stood out in people’s feeds and quickly drew people’s attention.
And, yes, it should have been a :15, but what's that saying about the client always being right?

RESULTS

By using British humor to mark a truly momentous occasion,
we turned up the dial on Jaguar Canada’s social presence.

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4x organic views OF TYPICAL
Jaguar Canada Instagram posts

1X SORRY-LOOKING CAKE

1000’s of amused Canadians, EH

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